Every Electric — Affordable Access

There's a whole class of ratepayer, whether they're living in multifamily buildings, or they aren’t able to afford a lot of these technologies, who don't have access to the latest tools to be effective grid participants — both from their perspective buying cheap, reliable, and clean energy, and also for grid operators providing it. The problem we're solving for is providing the cheapest way to get grid interactive energy storage to folks in this segment.

There are often misconceptions that batteries aren't good enough, or they're not cheap enough, or they don't work well enough. I think the solution set around the actual tech that we have is more than sufficient for everything we really need out of the batteries on the grid. So one of the big choices we made with Every Electric is taking what's available and making it easier to deploy existing technologies, rather than working on some of the back-end, upstream tech and scientific developments. 

Dollars in savings passed on to the end household. So whenever they plug in one of our power banks, they operate it for the summer with the air conditioning, how many hours of air conditioning converted into electricity can we provide them? That's the benefit that we pass on.

It looks like over a gigawatt in grid flexibility spread across a million households. In the same way that a data center can combine the attention of utilities and regulators, and the grid shifts around their gravity, I think we can bring together millions of independent households to also say, “hey, you need to consider small ratepayers and small energy users in the same way.” 

Smaller ratepayers that have not really been active participants on the grid. We are providing a tool for them to save on electricity bills and get a bit of backup power, so I think it's a lot of those folks that would see the frontline impact of our solution not being there.

As we go into the summer peaking months, I'm excited to learn about how the public takes to programs like these as we grow — what messaging resonates, what doesn't, running a lot of those experiments, I think that'll be a lot of fun. We're excited to share more about what we're doing here in our first markets, and then see what resonates with the Joules ecosystem.